Consistency

Business Dispatches

Consistency drives business success.

I have read over and over how building consistency in your marketing approach is key to your business success. I have talked with my small business coaching clients about the value of doing what you do well. And how doing it consistently over time will drive your business performance more than many other opportunities.

My commitment to myself when I started this blog was that I would write and post this consistently every other week without fail. So why is it that I haven’t posted anything since late January? I feel like I’ve let myself and you down. Never-the-less, I am where I am and it’s a good opportunity to start over again with more information and a refreshed perspective.

The 1% Rule

With both my own business and the businesses of my clients, it’s often about incremental change executed well and consistently applied that will deliver the business success desired. You’ve heard of compound interest? There’s a similar concept in business as well. We refer to it as the 1% rule. If you make one small improvement in your business, let’s say in sales, every 2 weeks, just 1% better than you were previously, that’s a 26% increase annually. If you continue that consistent improvement, you would double your sales in just 3 years. Compound that over a few years and you will have made a dramatic increase in your sales. Could you do something that would improve your sales by 0.5% this week? I’m pretty confident the answer is: Yes!

So, this may have happened to you… You’ve committed to yourself to make some change in your business. You worked at it for while and it all seemed good. You were working at making this new thing a normal behaviour for yourself and turn it into a habit. And then all of a sudden, life intervenes somehow. You get busy, you forget, and then you don’t feel like it some days. Pretty soon you fall back into your old patterns. Well, now what? What do you do about this?

How do you move forward?

Well, if you’re like me, forgive yourself first. Giving yourself heck over it isn’t going to help. Henry Ford said “Failure is simply the opportunity to begin again, this time more intelligently.” Ask yourself some of these questions: What can I learn from the failure that I can use to support my renewed efforts? Was the work built into my block calendar? Was the effort part of my weekly goals? Was I celebrating the successes each time I met my objective? Find some way to improve your process or planning to ensure you have added extra supports for yourself to continue the improvements week after week and benefit from the experience you gained the last time you did this effort. Allow yourself to let go of the past, and let the new more experienced you, for whom success in this opportunity is now a sure thing, move forward and meet your commitments to yourself.

For me, I have scheduled blog writing into my weekly calendar and once a month I will be laying out some topics I want to write about in the coming weeks. Plus, I have set out a plan to get ahead of my posting schedule. If I can stay one or two blogs ahead of myself, it leaves me some flex in the event that some unforeseen event comes along. I will post at least once a month to establish these processes and move over time to my preferred bi-weekly schedule. And one more thing, I’m putting it out there publicly as well as with my business coach to help me with accountability in delivering on my commitments. I’d love to hear some ways you have helped yourself be successful in developing a new behaviour.

What one thing, if you were able to consistently improve it week over week, would have make a dramatic improvement in your business? Even if you have tried it before, can you learn from your past failures to implement the change more effectively this time? Do you have an accountability partner to help you meet your commitments to yourself? Lets talk about building and executing a clear plan of action to get you where you want to go. Business coaching might be part of the answer to delivering on your goals consistently.

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